The brand that converted a Buyer’s Choice Award into a lead magnet
Roadway Moving converted its three 2026 ConsumerAffairs Buyer’s Choice Awards into a lead-generation page. They tied each win to a specific operating aspect.
- 3×
- Categories won in one cycle
- 4.98
- Average verified review rating
- 98%
- Of reviewers rated 5 stars
A page to show the quality of their work
For Roadway Moving, winning the 2026 Buyer’s Choice Awards by ConsumerAffairs was an opportunity to spotlight their commitment to quality.
They put the award front and center on a standalone page, titled “Roadway Moving Wins ConsumerAffairs Buyer’s Choice Award.” The goal of that page? To earn the trust of future customers. Above the fold you’ll find: their three wins, the verified rating, and a “Get your free moving quote” form with a phone number. The badges signaling credibility and trust get visitors to complete the form.
Three wins tied to three key moments in your move
The takeaway for any winner is to tie each award to something a prospect cares about. For Roadway, it was framing each of its three wins to three key moments in your move.
Best Movers
Overall moving performance, reflected in the rating across hundreds of verified ConsumerAffairs reviews.
4.98 / 5
Verified review rating
Best Staff Experience
The crews are actual Roadway employees. The quality of the staff is the single most-mentioned theme across their reviews.
100%
Internal crews
Best in Delivery
On time, intact and tracked in real time with the Roadway app leads to outstanding customer support.
99.3%
On-time pickup & delivery
It’s nice to see that we have the badges at the top of our editorial profile. That’s great.
How Roadway won their Buyer’s Choice Awards
The Buyer’s Choice Awards are decided by customer reviews on ConsumerAffairs. There is no judging panel and no paid entry — it’s based entirely on customer feedback across various aspects of the industry.
So this badge directly reflects the positive experiences of previous customers.
- 1Authentic reviews
The awards factor in thousands of verified reviews provided entirely by consumer feedback on ConsumerAffairs.com.
- 2Customer sentiment
Sentence by sentence, ConsumerAffairs detects whether reviewers describe positive, neutral, or negative experiences. Then analyzes how companies measure up in their category.
- 3Category-specific awards
Analysis of review content pinpoints the aspects buyers care most about in each category. Those aspects become the basis for the awards. So “Best in Delivery” reflects what movers’ customers actually talk about.
- 4A high bar, up to three winners
Up to three companies win per topic, and only if enough customers say they delivered. Reviews from a full 12 months (April 2025–March 2026) feed the 2026 cycle.
Roadway’s happy customers delivered them the win
Because the award is earned from real reviews, Roadway can point to the exact terms and phrases that back up its offering. It also has specific operational metrics it can tie to each aspect of the reviews.
Few moving companies can publish figures like these.
- 99.3%
- On-time pickup & delivery
- 91
- Net promoter score · customer advocacy
- 93
- Employee NPS · crew engagement
- 30,000+
- Moves completed per year
- 327
- Verified ConsumerAffairs reviews
- 100%
- Internally managed crews · no outsourced labor
Roadway is no stranger to awards
Roadway put the ConsumerAffairs Buyer’s Choice Awards next to the rest of its recognition. The abundance of proof hammers home the quality of the company, but a ConsumerAffairs reviews-based award provides the highest degree of credibility.
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2026
Three Buyer’s Choice AwardsConsumerAffairs
Best Movers, Best Staff Experience, and Best in Delivery.
-
2025
Silver Stevie® AwardAmerican Business Awards
Achievement in Customer Satisfaction, judged by professionals worldwide.
-
2025
Entrepreneur Of The Year, New YorkEY (Ernst & Young)
Founder and CEO Ross Sapir named a regional winner.
-
Ongoing
A+ Accredited RatingBetter Business Bureau
Maintained through ethical practice and responsive service.
A reputation asset that improves AI and search visibility
Elio Muho runs marketing and analytics at Roadway, and he tracks reputation the same way he tracks every other channel.
When they won the awards, the marketing team put out articles, graphics and PR around them. The award badges also go to the top of Roadway’s ConsumerAffairs editorial profile.
The reference to the award can now show up in search and AI overviews. As Roadway continues to build reviews, the ConsumerAffairs profile offers another place to convert prospects long after the campaign ends.
That’s the compounding value of managing your reputation on ConsumerAffairs.
We track every lead, and I work on the analytics side, so I see what’s working and what’s not. That is how we make decisions.
How to turn an award into conversions
Any brand that has earned a Buyer’s Choice Award can run the same marketing strategy. The key is to back every claim with proof a prospect can check.
- “An award is just a logo, so where’s the value?”
- Make it the headline of a dedicated page with a contact form. The award provides the credibility and trust needed for a prospect to reach out.
- “Won’t prospects see through a self-serving badge?”
- No. The award is decided by verified customer reviews, and no company can pay its way in.
- “How do I make the award mean something specific?”
- Map each category win to one internal metric like on-time %, internal crews, or NPS so every badge has numbers to match it.
Talk to an Aspect expert
Tell us what your category and your review volume look like, and we’ll tell you what an award cycle would take.