Resources

Original research from ConsumerAffairs around marketing, reputation, customer service, consumer behavior and more.

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Case Study: NetSpend

 

Early adopter NetSpend uses ConsumerAffairs to display a complete story about their product and brand online. Previously, the brand struggled with responding to reviews, and experienced frustration in dealing with unverified reviews that popped up online. With ConsumerAffairs, NetSpend is able to resolve feedback quickly and share feedback across their company easily.

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Case Study: Independent Home

 

Leading walk-in bathtub manufacturer Independent Home finds continued success and increased customer satisfaction with a dedicated reputation management effort. An engaged profile on ConsumerAffairs builds trust with consumers by showing the brands dedication to investing in the well-being of its customers.

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ConsumerAffairs for Brands Blog

Three Organic Ways to Improve Your Brand on Google

A leader in small business loans and funding procurement, Seek Capital recently partnered with ConsumerAffairs to unlock greater insight on customer experience. Below, Director of SEO Jonathan Zacharias shares how to build trust with consumers and enhance organic search results in Google using ConsumerAffairs for Brands.

 

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Four ways you may be driving your customers away

Considering it costs five times as much to attract a new customer than it does to keep an existing one, it's safe to say customer retention should be a top priority for any business. The first step in creating a strong retention strategy is to identify why customers are leaving. It's easy to speculate. Probably because they were dissatisfied with your product offering, right? Not necessarily.

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Featured Resources

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Answer 1 Case Study

Without the luxury of a one-size-fits-all product, virtual receptionist company Answer 1 tackles customer service and marketing with a uniquely diversified target audience. By partnering with ConsumerAffairs, Answer 1 was able to connect with consumers further down the sales cycle, making it one of the most profitable marketing channels for the company.

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Bay Alarm Medical Case Study

Medical alert monitoring service brand Bay Alarm medical sees continued growth year over year by focusing on building and maintaining their brand reputation and earning trust with customers via their ConsumerAffairs profile page.

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Deconstructing the Perfect Marketing Cocktail

In this eBook, we break down the four ways review collection can have a major impact on your business (and provide some serious return on investment), including creating strong brand awareness, ranking on page one of search results, unlocking valuable customer and product insights, generating highly-qualified leads.

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[REPORT] The Power of Online Reviews

While businesses struggle to figure out how to analyze and value online reviews, consumers continue to include them in their purchase process toolbox. In our most recent study, we looked at how consumers use online reviews and which aspects are most important to the purchase process.

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