What comes to mind when you hear “social media?” You most likely think photos and comments, or content creation and community management. With social media being so visual, it’s easy to see how these would be top of mind. But, there’s an important aspect of social that often gets missed: social listening. Social listening is about finding and being part of customer conversations online. It’s a practice that can strengthen any marketing plan and help you stay on top of brand mentions. In this guide, we’ll take you through how to maximize your social media listening and the tools you’ll need to do it.