Original research from ConsumerAffairs around marketing, reputation, customer service, consumer behavior and more.

Most Recent

Case Study: BCI Acrylic

Creating a Fresh Solution to Bathroom Remodeling

Get the Case Study

Case Study: NetSpend


Early adopter NetSpend uses ConsumerAffairs to display a complete story about their product and brand online. Previously, the brand struggled with responding to reviews, and experienced frustration in dealing with unverified reviews that popped up online. With ConsumerAffairs, NetSpend is able to resolve feedback quickly and share feedback across their company easily.

Get the Case Study

Explore All

ConsumerAffairs for Brands Blog

Think all negative reviews are bad? Think again.

If you manage your company’s social media accounts, you may be familiar with the knot in your stomach that appears when you see a negative review. Regardless of what causes the one-star rating or negative comment, it can feel like a personal attack when someone doesn’t like the business you put so much work into. Worse yet, you may wonder how it will affect your business overall.

Read More Awarded in G2 Crowd's Winter 2019 Best Online Reputation Software

Popular consumer news and review website recognized as G2 Crowd Leader

Read More

See All Blog Posts

Featured Resources

call center employees with a smiling woman on a headset in the foreground

Answer 1 Case Study

Without the luxury of a one-size-fits-all product, virtual receptionist company Answer 1 tackles customer service and marketing with a uniquely diversified target audience. By partnering with ConsumerAffairs, Answer 1 was able to connect with consumers further down the sales cycle, making it one of the most profitable marketing channels for the company.

Get the Case Study

a home health worker helping an elderly client learn how to use a medical alert system

Bay Alarm Medical Case Study

Medical alert monitoring service brand Bay Alarm medical sees continued growth year over year by focusing on building and maintaining their brand reputation and earning trust with customers via their ConsumerAffairs profile page.

Get the Case Study

a group of friends toasting with colorful cocktails garnished with fruit and tiny umbrellas

Deconstructing the Perfect Marketing Cocktail

In this eBook, we break down the four ways review collection can have a major impact on your business (and provide some serious return on investment), including creating strong brand awareness, ranking on page one of search results, unlocking valuable customer and product insights, generating highly-qualified leads.

Get the Case Study

woman sitting at a desk reading online reviews on a laptop

[REPORT] The Power of Online Reviews

While businesses struggle to figure out how to analyze and value online reviews, consumers continue to include them in their purchase process toolbox. In our most recent study, we looked at how consumers use online reviews and which aspects are most important to the purchase process.

Get the Case Study

See it in action! Explore these features and more.

Schedule A Demo