Original research from ConsumerAffairs around marketing, reputation, customer service, consumer behavior and more.

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Case Study: NetSpend


Early adopter NetSpend uses ConsumerAffairs to display a complete story about their product and brand online. Previously, the brand struggled with responding to reviews, and experienced frustration in dealing with unverified reviews that popped up online. With ConsumerAffairs, NetSpend is able to resolve feedback quickly and share feedback across their company easily.

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Case Study: Independent Home


Leading walk-in bathtub manufacturer Independent Home finds continued success and increased customer satisfaction with a dedicated reputation management effort. An engaged profile on ConsumerAffairs builds trust with consumers by showing the brands dedication to investing in the well-being of its customers.

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ConsumerAffairs for Brands Blog

Four ways you may be driving your customers away

Considering it costs five times as much to attract a new customer than it does to keep an existing one, it's safe to say customer retention should be a top priority for any business. The first step in creating a strong retention strategy is to identify why customers are leaving. It's easy to speculate. Probably because they were dissatisfied with your product offering, right? Not necessarily.

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3 easy ways to track your brand's reputation online

Your online reputation can make or break your business. It’s crucial not only to cultivate a collection of unbiased customer-driven content about your brand online through reviews and testimonials, but also to make sure your brand is an active, engaged part of those conversations. Being transparent enough to publicly solve customer concerns is how you build a trusted brand reputation, and it can go miles toward attracting and converting new customers.


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Featured Resources

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Answer 1 Case Study

Without the luxury of a one-size-fits-all product, virtual receptionist company Answer 1 tackles customer service and marketing with a uniquely diversified target audience. By partnering with ConsumerAffairs, Answer 1 was able to connect with consumers further down the sales cycle, making it one of the most profitable marketing channels for the company.

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Bay Alarm Medical Case Study

Medical alert monitoring service brand Bay Alarm medical sees continued growth year over year by focusing on building and maintaining their brand reputation and earning trust with customers via their ConsumerAffairs profile page.

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Deconstructing the Perfect Marketing Cocktail

In this eBook, we break down the four ways review collection can have a major impact on your business (and provide some serious return on investment), including creating strong brand awareness, ranking on page one of search results, unlocking valuable customer and product insights, generating highly-qualified leads.

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How The Right Process and Technology Turn Sales and Marketing Finger Pointing into Fist Bumps

More than 40 sales leaders from around the world were invited to speak at Unleash this year. The Outreach team invited me to join a panel of speakers for a session called, “Process and Technology: Turn Sales and Marketing Finger Pointing into Fist Bumps,” where I sat alongside an impressive team of marketers.

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