Resources

Original research from ConsumerAffairs around marketing, reputation, customer service, consumer behavior and more.

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Case Study: BCI Acrylic

Creating a Fresh Solution to Bathroom Remodeling

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Case Study: NetSpend

NetSpend empowers consumers with the convenience, security and freedom to be self-banked. 

Early adopter NetSpend uses ConsumerAffairs to display a complete story about their product and brand online. Previously, the brand struggled with responding to reviews, and experienced frustration in dealing with unverified reviews that popped up online. With ConsumerAffairs, NetSpend is able to resolve feedback quickly and share feedback across their company easily.

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ConsumerAffairs for Brands Blog

How To Get More Results Out Of Your Marketing

As marketing budgets expand, executives’ expectations rise. Data from the 2018 Gartner CEO and Senior Business Executive Survey shows that “57 percent of CEOs will increase their marketing budget this year,” putting pressure on marketers to produce results.  

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Review Collection: Expectation vs Reality

We live in a business-world dependent on online reviews. Not only is it rare to come across a business or product lacking in online reviews, but these brief tidbits of information have become so popular that when a business lacks them entirely, it’s suspicious. Honest customer experience is a well-trusted and valuable source in today’s market. They’re powerful enough to make a substantial impact on a business’s sales. This makes review collection a valuable part of business operations. That being said, there can be quite a lot of misunderstanding when it comes to expectation versus reality.

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Featured Resources

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Answer 1 Case Study

Without the luxury of a one-size-fits-all product, virtual receptionist company Answer 1 tackles customer service and marketing with a uniquely diversified target audience. By partnering with ConsumerAffairs, Answer 1 was able to connect with consumers further down the sales cycle, making it one of the most profitable marketing channels for the company.

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a home health worker helping an elderly client learn how to use a medical alert system

Bay Alarm Medical Case Study

Medical alert monitoring service brand Bay Alarm medical sees continued growth year over year by focusing on building and maintaining their brand reputation and earning trust with customers via their ConsumerAffairs profile page.

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Deconstructing the Perfect Marketing Cocktail

In this eBook, we break down the four ways review collection can have a major impact on your business (and provide some serious return on investment), including creating strong brand awareness, ranking on page one of search results, unlocking valuable customer and product insights, generating highly-qualified leads.

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woman sitting at a desk reading online reviews on a laptop

[REPORT] The Power of Online Reviews

While businesses struggle to figure out how to analyze and value online reviews, consumers continue to include them in their purchase process toolbox. In our most recent study, we looked at how consumers use online reviews and which aspects are most important to the purchase process.

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