Resources

Original research from ConsumerAffairs around marketing, reputation, customer service, consumer behavior and more.

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Case Study: BCI Acrylic

Creating a Fresh Solution to Bathroom Remodeling

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Case Study: NetSpend

NetSpend empowers consumers with the convenience, security and freedom to be self-banked. 

Early adopter NetSpend uses ConsumerAffairs to display a complete story about their product and brand online. Previously, the brand struggled with responding to reviews, and experienced frustration in dealing with unverified reviews that popped up online. With ConsumerAffairs, NetSpend is able to resolve feedback quickly and share feedback across their company easily.

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ConsumerAffairs for Brands Blog

How To Win Big In The Flower Delivery Industry

The US floral gifting market is estimated to bring in $16 billion in revenue by 2023, providing ample opportunities for online flower delivery companies. However, competition is stiff. According to IBISWorld, “Over the past five years, a strong increase in the number of industry operators has significantly increased internal competition.” 

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The Ultimate Cheat Sheet To Lead Generation

Lead generation is key to the marketing funnel. Though there are still very strong traditional strategies, those like TV ads and print are going out the door. But there are a growing number of inbound lead generation strategies that do the trick. These include search engine marketing, lead magnets, and events. In this cheat sheet, we’ll go through the nine ultimate ways to generate leads.

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Featured Resources

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Answer 1 Case Study

Without the luxury of a one-size-fits-all product, virtual receptionist company Answer 1 tackles customer service and marketing with a uniquely diversified target audience. By partnering with ConsumerAffairs, Answer 1 was able to connect with consumers further down the sales cycle, making it one of the most profitable marketing channels for the company.

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a home health worker helping an elderly client learn how to use a medical alert system

Bay Alarm Medical Case Study

Medical alert monitoring service brand Bay Alarm medical sees continued growth year over year by focusing on building and maintaining their brand reputation and earning trust with customers via their ConsumerAffairs profile page.

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Deconstructing the Perfect Marketing Cocktail

In this eBook, we break down the four ways review collection can have a major impact on your business (and provide some serious return on investment), including creating strong brand awareness, ranking on page one of search results, unlocking valuable customer and product insights, generating highly-qualified leads.

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woman sitting at a desk reading online reviews on a laptop

[REPORT] The Power of Online Reviews

While businesses struggle to figure out how to analyze and value online reviews, consumers continue to include them in their purchase process toolbox. In our most recent study, we looked at how consumers use online reviews and which aspects are most important to the purchase process.

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