The US floral gifting market is estimated to bring in $16 billion in revenue by 2023, providing ample opportunities for online flower delivery companies. However, competition is stiff. According to IBISWorld, “Over the past five years, a strong increase in the number of industry operators has significantly increased internal competition.”
Lead generation is key to the marketing funnel. Though there are still very strong traditional strategies, those like TV ads and print are going out the door. But there are a growing number of inbound lead generation strategies that do the trick. These include search engine marketing, lead magnets, and events. In this cheat sheet, we’ll go through the nine ultimate ways to generate leads.