Increase brand awareness and drive quality referrals with ConsumerAffairs for Brands.

The buying cycle

As consumers enter each stage of the buying cycle, what they need and want changes - from a simple confirmation that their need analysis is on the right track to cold, hard data about your product.

Online reviews are most heavily used in the research and comparison stages of the buying cycle, which is also where the biggest impact on purchase decision occurs. Consumers are looking for as much unbiased information as possible during these stages, which is why they often seek out third-party websites to do their research.

Reach potential customers at the right time and the right place with an accredited profile on ConsumerAffairs.com

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a diagram of the customer buying cycle beginning with awareness and transitioning through research, comparison, conversion, and retention

Drive highly qualified traffic

Manage the organic search channel with helpful, discoverable, real reviews and connect with consumers who are further down the sales funnel.

A highly engaged profile on ConsumerAffairs.com will help educate consumers about your product and highlight your dedication to customer service, getting more shoppers over the fence and ready to purchase from your brand with confidence.

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a computer screen showing a sample conversion pathway on the consumer affairs website displaying an option to request a free quote or to contact the company via phone

Our Expert Buyers Guides

Millions of shoppers land on ConsumerAffairs.com each month to research purchase decisions.

Through our buyers guides, visitors gain access to customer reviews, expert opinions, and consumer news, with the ultimate goal of getting matched with the best brand for their need.

These are highly motivated visitors looking for a reason to buy from you—or your competitors.

Our Expert Buyers Guides

Your ConsumerAffairs Profile Page

a computer showing an example of a consumer affairs buyers guide, which lists companies in a specific field and displays reviews for each
a computer showing an example of a consumer affairs accredited brand profile page with a company description, star rating, and collection of customer reviews

Learn more about generating revenue and all ConsumerAffairs for Brands features.

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