As consumers enter each stage of the buying cycle, what they need and want changes - from a simple confirmation that their need analysis is on the right track to cold, hard data about your product.
Online reviews are most heavily used in the research and comparison stages of the buying cycle, which is also where the biggest impact on purchase decision occurs. Consumers are looking for as much unbiased information as possible during these stages, which is why they often seek out third-party websites to do their research.
Reach potential customers at the right time and the right place with an accredited profile on ConsumerAffairs.com
Manage the organic search channel with helpful, discoverable, real reviews and connect with consumers who are further down the sales funnel.
A highly engaged profile on ConsumerAffairs.com will help educate consumers about your product and highlight your dedication to customer service, getting more shoppers over the fence and ready to purchase from your brand with confidence.
Millions of shoppers land on ConsumerAffairs.com each month to research purchase decisions.
Through our buyers guides, visitors gain access to customer reviews, expert opinions, and consumer news, with the ultimate goal of getting matched with the best brand for their need.
These are highly motivated visitors looking for a reason to buy from you—or your competitors.
Our Expert Buyers Guides
Your ConsumerAffairs Profile Page